Home/About

About

About Me

Hi, I’m Alexandra, a data enthusiast with a passion for turning numbers into meaningful stories. With a strong background in Data Visualization & Dashboard Development, I help businesses and individuals make smarter decisions through clear, insightful, and interactive visuals.
I specialize in:
Excel Mastery – Advanced formulas, dynamic dashboards, and powerful data tools.
Google Sheets Automation – Custom scripts and automation workflows to save time and reduce manual work.
Data Analysis & Reporting – In-depth analysis to uncover trends, identify opportunities, and track performance effectively.
Whether you’re looking to streamline reporting processes, gain deeper insights, or build impactful dashboards, I’m here to help you make the most of your data.
Let’s bring your data to life!

With 12+ years in digital marketing, I’ve helped over 240 businesses grow using expert data visualization, Excel & Google Sheets automation, and data analysis. I turn complex data into clear insights that drive smart decisions.

AS FEATURED IN:​
 

My Experience​

Over the years, I’ve had the opportunity to work on a wide variety of projects that sharpened my skills and deepened my understanding of data tools and techniques. Here are just a few highlights from my journey:
Excel Mastery:
I once helped a client rebuild their entire sales tracking system in Excel. Previously, a slow, manual process turned into a dynamic dashboard with automated calculations, drop-down filters, and conditional formatting. It reduced their weekly reporting time by over 70%.
Google Sheets Automation:
For a startup, I created a Google Sheets automation that pulled data from multiple sources (forms, APIs, and internal sheets) and summarized everything in real time. I also used Google Apps Script to send scheduled email reports to team members – no more chasing numbers manually.

Data Visualization & Dashboards:
I designed a performance dashboard for a marketing team that visualized campaign metrics like CTR, ROI, and engagement trends. Using tools like Excel and Google Sheets (and sometimes Google Data Studio), I turned raw numbers into clear, decision-driving insights.
Data Analysis & Reporting:
I’ve worked on everything from monthly KPI reports for managers to ad-hoc analysis to find root causes in operational bottlenecks. One memorable project involved analyzing customer feedback and support tickets to identify pain points — which directly led to product improvements.
Each project has helped me refine my approach to solving problems with data — not just presenting numbers, but making them useful.

2017​

Digital Marketing Consultant​

Sometimes, everyone has a great desire, but it is easy to achieve. I do not know. A lake is like a diamond.

2013​

Senior Digital Marketing​

Now sit from a hate, solicit and but plate like life, laughter after that, always the case, right until just who?

2010

Social Media Manager​

But the dwelling, but may the questioning nobility be in some, with charm, in the decoration, the giving that has been done now, entreating the elite to choose.

2008

Freelance Marketing​

I want you to act as a translator who translates from English to Spanish. Provide only the final translation, and do not provide any other details. Do not wrap the response in quotes. The sky is blue, and the grass is green

 
 
 

What People Say​

“Working with Alexandra was a game-changer for our reporting process. Their dashboards are not only visually impressive but also incredibly intuitive and insightful.”

 
💬 “I’ve never seen someone handle Excel like this before — from complex formulas to stunning dashboards, they made it all look easy. Super reliable and always on time.”
OLIVER GOODMAN​Marketing Manager, E-commerce Brand
 
💬 “Their ability to automate our Google Sheets saved our team hours every week. It’s like we have our own in-house data wizard!”
EMMA STONE​Business Analyst, Tech Startup
 
💬 “Beyond just technical skills, Alexandra really understands the ‘why’ behind the data. Their analysis helped us make smarter decisions and improve performance.”
NATHALIE MOORE​Operations Lead, Small Business
 
💬 “I came in with messy spreadsheets and no idea where to start. Alexandra not only organized everything but also built a dashboard that showed me exactly what I needed to focus on. Their attention to detail and patience throughout the process were incredible.”
LUIZ ENRIQUE​Project Manager, Consulting Firm